PARM BAR 💪 PARM BAR 💪 PARM BAR 💪 did you know parmesan has a higher protein content than most protein bars? you probably already know where this is going… we launched parm bar on muscle beach, where beefcakes flocked to us like extremely muscular pigeons. CREDITSCD: Carl Peterson, MeECD: Kevin MulroyProducer: Danielle Balanov